The Alberts family office has been part of a $1.5 million investment round in Tixel, a ticket sales platform that aims to cut-out the scalpers, and make ticket selling fairer for everybody.
The Alberts name is well known in music circles as a pioneering music label and production house. They sold that business in 2016 (although they did retain the rights to the ACDC back catalog) and the family now has a focus on impact investments; and supporting innovation in the music industry is a clear priority.
“At the heart of every investment we make is the goal to back pioneers who share our vision for a better tomorrow. A core pillar of our impact thesis is contributing to a vibrant culture. Tixel is a great example of this and sits within our arts, music and entertainment theme.” David Albert, Group CEO, says.
Tixel faced a challenging year in 2020 as lockdowns saw live events come to a screeching halt. But they survived, and with the prospect of live music returning, they’re focussed on scaling the platform and expanding their offering to support event organisers and drive innovation in the way tickets are resold.
“The entire music and live entertainment industry has suffered beyond measure this last year and our team is incredibly grateful to have been able to weather the storm. We’re feeling optimistic about the steep uptick in demand we’re seeing on Tixel from fans wanting to see their favourite musicians, artists, comedians, and sports stars,” Zac Leigh says, co-founder and CEO of Tixel.
The investment into Tixel complements other allocations including: Amber Energy, Gridcognition, AirRobe, and Like Family.
The family office has brought on Lisa Fedorenko as Investment Manager, as well as Glen Bartlett as head of strategy.