Sustainable Fashion Ventures (SFV) and its focus on sustainability is disrupting the fashion industry with the world’s most sustainable and durable 100% cotton denims.
The Melbourne-based startup was founded by David James Connolly, who explained, “The key issue I am trying to solve is the removal of plastics and inorganics from the Denim supply chain.
“When denim containing plastics abrades it releases plastic microfibres into the air and water, these have been found in the polar ice caps, breast milk and protein sources which when ingested can lead to cancer and respiratory failure.”
SFV has developed three innovative, 100% cotton denim materials — Tough, Storm, and Stretch — that replace plastics while offering durability, water repellency, and organic stretch. Its cotton supply chain and factories exceed current industry sustainability measures.
With a direct-to-consumer model and strong global sales in the USA, Europe, and Australia, SFV is scaling its digital sales and marketing efforts to become a leader in sustainable denim.
Sustainable Fashion Ventures is a Cotton Incorporated partner and its GREEN TAB denim is approved for Australian Export Finance. SFV has also completed early stage works in partnership with Commonwealth Government Export Market Development.
The company is now seeking funding to expand its operations, enhance its marketing efforts, and further develop its proprietary denim technologies.
SFV operates a direct to consumer model that has gained traction internationally via its global sales distribution channel with sales across all US states, Europe and Australia. Using non-branded 100% cotton denim clothing, the business achieves $2.40 in revenues for every $1.20 in marketing investment.
SFV is the first in the world to develop 100% cotton denim, which replaces plastics for all major denim garment categories. It is also the first in the world to commercialise online denim recycling processes.
Being first to market, SFV has achieved strategic ground on SEO and Internet based sales, building a moat around both internet and Intellectual Property.
The deal
In order to scale up operations, SFV is launching a primary equity offering seeking to raise $5 million, in partnership with Digital Securities Group.
The series A round seeks to raise $5 million via the issue of 500,000 common shares at $10.00 per share.
Here’s David speaking last month at the Wholesale Investor Digital Asset, AI and Technology Conference 2024
Commenting on the partnership with Digital Securities Group (DSG) David Connolly said, “During the recent Digital Asset, AI & Technology Investment Conference where I presented the US$100 billion dollar opportunity to remove plastics from the Denim Supply Chain I was introduced by Wholesale Investor to Ryan Johnson-Hunt, CEO and Founder of DSG, and we found a brilliant solution.
“DSG, using powerful innovative technology and imaginative thinking, have led the mainstream migration of investments on-chain, transforming APAC capital markets.
“This approach not only means we can place single $10 shareholdings, but shareholders get access to facilities, reporting and liquidity equivalent to an ASX holding. Again, full credit to Steve Torso for bringing entrepreneurs together from around APAC.”
Sustainable Fashion Ventures world-class factory where employees earn a living wage .
Deal perks
The raise is being conducted in tiers, providing a variety of perks to investors.
Tier 1: > 500 shares or invest A$5,000
Lifetime:
- Each new product a free garment
- 40% off code for family members
- Annual shareholder meeting invitation
- Hall of fame
- Backlink to website / digital asset of choice from global Top 5 SEO site
Tier 2: > 400 shares or invest A$4,000
For 3 years:
- Each new product a free garment
- 40% off code for family members
- Hall of fame
- Backlink to website / digital asset of choice from global Top 5 SEO site
Tier 3: > 100 shares or invest A$1,000
For 3 years:
- 25% off code for family members
- Hall of fame
- Backlink to website / digital asset of choice from global Top 5 SEO site
Tier 4: all other holdings
- Hall of fame
- Backlink to website / digital asset of choice from global Top 5 SEO site
Annual Shareholders Meeting
“I have deliberately geared the perks towards 500 share holdings. In an ideal world I would love 1,000 shareholders on the Capital Table who can help me with product development and testing and building momentum in the venture,” said David.
“The Annual Shareholder Meeting invitation to Tier 1 holders will be a very special opportunity to celebrate sustainable business practice in hospitality locations who are doing the right thing and investing in sustainability.
“As an example after I completed the Factory Audit, which is available in the deal room, I was a guest of Topas Ecolodge in Sapa who recently was awarded the Top Places to Stay if You Care About The Planet – I would love to negotiate a private stay on behalf of shareholders who can subsequently promote the venue with their peers.”
Participating in the raise
Access to Sustainable Fashion Ventures Primary Equity offering is available at: www.dsg.exchange/invest.
DSG will require you to establish an account and complete the ‘Know Your Investor’ steps ahead of participating in the Primary Equity offering. DSG online is available at: https://dsg.exchange/
You’re also invited to join over 10,000 subscribers to DSG Digital Assets Investor Magazine, a publication committed to being a trusted voice in an emerging space where it can be hard to cut through the noise at: https://dsg.exchange/our-magazine
Click these links for more on Sustainable Fashion Ventures and GREEN TAB.